Us.

We are a team of two people who want to see the world thrive and humanity flourish.

We aren’t neuroscientists, physicists, philanthropists, or anyone else with big, beautiful ideas, but we are artists, storytellers, and strategists with a strong understanding of humanity's desire for meaning.

We use our gifts of visual and narrative storytelling and our cinematic art to help those people with the big ideas, spread those ideas in a way that will reach people and help them digest them.

We believe that the world changes one big idea at a time.

Collage of our cinematic interviews

A bit about us

Yusri Ghouse

Founder, cinematographer & post production jack of all trades

Yusri is the jack of all trades technical half of the LY team. He is what we call an enjoyer of the boring subjects. Always rambling on about minutiae of cinematography or editing, or camera stuff.

He left a corporate career to pursue something more meaningful to him in the arts. Yusri is a self-taught artist, designer, and cinematographer.

In his spare time, he enjoys working on 3D projects, playing factory games like Factorio, or reading philosophy.

(Note from editor: What’s the difference between his spare time and his work time again???).

Aamina Muhsin

Co-Founder, Producer & Director Client Relations

Aamina is the nice one from the duo. She is the force that keeps the gears turning and the projects on track.

She’s a powerhouse of organization, sometimes to the mortification of Yusri 😉. But without her to keep productions in order, most things won’t get off the ground on time. She’s also the extroverted one of the team, so she’s usually the go-between for our clients.

She, too, left a corporate career in marketing to find a path that would allow her to contribute positively to the world.

She splits her time between LY, social work regarding the ‘Easter Sunday Attack’, and creating content on history and political science topics…which is also filmed by LY.

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